A lovable pooch, guest bloggers and 90 painted chairs highlight three winning campaigns recognized by PRSA Pittsburgh
Three different campaigns created by the VisitPITTSBURGH Marketing team in 2020 were recognized at the Public Relations Society of America Pittsburgh’s virtual 2021 Renaissance Awards on Jan. 28, including one in cooperation with the Greater Pittsburgh Arts Council.
The following campaigns were honored:
- Ace, the Pittsburgh Adventure Dog (Social Media Campaign)
- VisitPITTSBURGH 90 Painted Chairs Program (Integrated Marketing Campaign)
- Award shared with the Greater Pittsburgh Arts Council (GPAC)
- Rediscover Pittsburgh Guest Blog Series (Content Marketing Campaign)
“The VisitPITTSBURGH Marketing team is extremely honored to receive these three awards, and we thank PRSA Pittsburgh for recognizing our hard work,” says Chief Marketing Officer Tom Loftus (pictured right). “The last year has certainly been difficult for so many, especially the tourism and hospitality industries. At VisitPITTSBURGH, it is our responsibility to promote Pittsburgh locally, regionally, nationally and to the world, and we take that responsibility very seriously. I’m proud of the way our team was able to work through challenges and progress toward rebound for our community.
“But, we cannot do this alone, and we also thank Pittsburghers for continuing to support our efforts as well as our partners and friends at the GPAC who helped us fuel the 90 Painted Chairs Program. From the local artists who donated painted chairs for our 90 Painted Chairs Auction, which raised $17,256 for GPAC’s Teaching Artist Initiative, to the bloggers who helped shed light on the city’s hidden gems, to the social media followers who solidified Ace’s claim as the No. 1 source for dog-friendly Pittsburgh experiences—you help us prove every day that Pittsburgh is truly the greatest city in the world.”
“VisitPITTSBURGH’s marketing team works tirelessly to solidify Pittsburgh’s position as a premier destination for business events, sports events and leisure travel,” says President & CEO Jerad Bachar (pictured left). “I’m excited to see what campaigns they produce in 2021.”
VisitPITTSBURGH’s three honors come one year after the marketing team was named the PR Team of the Year and the “Pull Up a Chair. You are Welcomed Here” national campaign was honored with a Digital Renaissance Award at the 2020 Renaissance Awards. PRSA is the world’s largest organization for public relations professionals and empowers a diverse community of communications professionals who value the role that public relations plays in their careers, organizations and the region. PRSA Pittsburgh is one of the largest chapters within the Eastern Central District, one of 10 PRSA districts. VisitPITTSBURGH is the official tourism marketing and promotion agency of the Pittsburgh region. The organization is dedicated to generating business events, sports events and leisure travel. For more info, visit www.visitpittsburgh.com.