by Emily Olson
When Phillip Jeffries engaged Lighthouse Exhibits to create a booth for them at Boutique Design New York (BDNY), Lighthouse immediately understood their role.“Phillip Jeffries makes incredible wall coverings that they wanted to show off at BDNY,” says Jackie Hake, president and creative director at Lighthouse. “Our job is to give them a blank canvas so they can choose which wall coverings would best showcase their talent.”
A Beautiful Environment
And Lighthouse expertly fulfilled their role. They created a beautiful environment with both an interior and exterior space that allowed their client to prove their ability not only to cover large surfaces, which is their specialty, but small spaces as well.“They are experts on permanent installation, but we’re the experts on designing an environment that can be put up and taken down quickly and economically,” says Hake describing the organizations’ partnership.
Luxurious and Beautiful Space Within
The nature scene that covers the outside of the booth is very on trend, explains Hake. “Muted tones in a natural palette are really in right now,” she says, as is the luxurious and beautiful space within. To maintain that minimalist space, Lighthouse had to design a lot of hidden storage so the environment wouldn’t appear cluttered.
“What you can’t see in the picture is that Phillip Jeffries had tons and tons of sell sheets, sample catalogs and fan decks in their booth,” says Hake. “To keep that material out of sight, we had hidden storage everywhere, and some of the cabinets had no hardware to interfere with the clean lines of the environment.”
Favorite Elements of the Booth
One of Hake’s favorite elements of the booth was also the one most important to her client. “We designed spinner displays so that booth visitors could compare the look of materials such as hemp, sculpted wood and polished plaster to the look of printed vinyl,” explains Hake. “Our client is an expert at making printed vinyl or canvas look like the real material.” Hake loved the spinner displays not only for their look, but for their interactive quality. “I like a good interactive and had a lot of fun testing them out,” she says with a laugh.
Her other favorite part of the booth was the way it was lit. “We had show lighting on trusses around the exhibit,” Hake says. “During installation, I looked at the booth and wondered if we needed the extra lighting. But when we turned on the lights it was like night and day. The way the wall covering interacted with the lights really gave it a polished appearance. And the booth was so bright! You definitely could see it from a distance.”
The End Result
The end result of all this work was a very happy client. “They were absolutely thrilled,” says Hake. “We’ve been working with Phillip Jeffries since 2016, and when you’ve been working together for so long, you develop a lot of trust.” The two organizations are already beginning their plans for HDExpo in Las Vegas, their first show together outside of New York.
“It’s interesting to me when people call this booth a small space because for us, it’s not small,” says Hake. “It might be small to some, but it was a big undertaking for us.”
And no doubt that with that big undertaking came huge reward.
By the Numbers:
Booth Footprint: 20’ x 20’
How many people installed it and how long did it take them? Four carpenters 18 hours
Booth Height: 12′
Graphics size: 14.5‘ x 13’ logo
Entrance Height: 10′
Credits
Designer: Phillip Jeffries
Builder: Lighthouse Exhibits
Lead Designer: Regina Macaraeg, Phillip Jeffries
Project Manager: Maddy Clary, Lighthouse Exhibits
Production Manager: Jackie Hake, Lighthouse Exhibits
Client Team: Lighthouse Exhibits & Phillip Jeffries
Production/Engineering: Deano Pappas, YOR Design Group
Flooring: Brumark
Exhibit Construction: Lighthouse Exhibits
Graphics Production: Lighthouse Exhibits
Wallcovering: Phillip Jeffries
Exhibit I&D: CSI Worldwide
