Informa Markets, organizers of the World of Concrete, has received approval from the Nevada Department of Business and Industry to move forward with its 2021 in-person edition. The event is scheduled to be held June 8-10 at the Las Vegas Convention Center.
Following Gov. Steve Sisolak’s address on March 12 on the Las Vegas reopening plan, Informa Markets worked with the LVCC to submit a thorough health and safety plan to the Nevada Department of Business and Industry. The proposal outlined specific operational protocols and communication strategies surrounding the event. The plan was largely based on the framework of Informa AllSecure, a set of rigorous health and safety measures to prioritize guest safety at trade events, including mandatory face masks and temperature checks for all participants.
“We are thrilled to return to the show floor and confident in our evidenced ability to execute a safe event under Informa AllSecure with strong commercial outcomes for our customers,” expressed Jackie James (pictured left), group director for World of Concrete. “The Nevada Department of Business and Industry has taken a dutiful and cautious approach to re-opening, and we are honored to be one of the first large-scale events to set the industry standard for safe and successful economic recovery. Our experienced team is excited to lead this charge.”
As they identify meaningful opportunities to connect and engage communities in 2021, Informa Markets is taking a concertedly customer-focused approach to its return to live events, in this case surveying past attendees via a third-party provider to ensure the decision to hold World of Concrete is a community-driven one. Of those who responded, 80 percent were likely to attend in June and 97 percent viewed the decision as favorable to the industry.
“Not only are these platforms vital for the markets they serve, but the economic impact of holding World of Concrete is tremendous for Las Vegas,” explained Kevin Thornton (pictured left), VP of operations at Informa Markets. “Conventions bring an estimated $11 billion annually to Las Vegas, and those like World of Concrete create thousands of jobs supporting local hotels, restaurants, retailers, and entertainment, among others.”
Your Health & Safety at World of Concrete 2021 in Las Vegas
Guided by Informa AllSecure, a detailed set of measures developed collaboratively with industry associations, event organizers, and venues, World of Concrete aims to deliver the highest levels of hygiene and safety at its event, providing everyone with reassurance and confidence they are participating in a safe and controlled environment. Please read our safety requirements needed to enter the event, along with safety and hygiene measures guests can expect.
Attendee registration for World of Concrete will open in late March, followed by Exhibitor registration in April. Visit the WOC website for all of the latest news & updates on the show.
World of Concrete is the commercial construction industry’s largest annual international event for concrete and masonry professionals and puts immersive opportunities at attendees’ fingertips. WOC attracts approximately 1,500 exhibiting companies and occupies more than 700,000 square feet of indoor and outdoor exhibit space featuring original equipment manufacturers from around the world and exclusive U.S. distributors of equipment, tools, products and services for the commercial construction, concrete and masonry industries. More than 60,000 industry professionals from all around the world, representing all segments of the construction industry. For more info, visit www.worldofconcrete.com or to contact show management, email contactus@worldofconcrete.com
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. They provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. They connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As one of the world’s leading market-making companies, they bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more info, visit www.informamarkets.com.
