AIM Group International, a company specializing in congresses, events and communication, published a new impact story about the World Tunnel Congress 2019, recently held in Naples.
Imagine a group of engineers descending 40 meters underneath the historic center of Naples, conference attendees having a working lunch at a seaside archaeological site or their surprise when they discovered that the World Tunnel Congress featured a group of sessions dedicated to archaeology, architecture and art. These were some of the elements that made WTC 2019 quite original and definitely engaging. How it happened?
It was due to the winning decision to establish a strong connection with the destination and build around it a personalized, innovative, scientific congress program. A particular “cultural mixture” was one of the event’s standout features. Engineering-related topics were combined with typical elements of Italian culture, such as archaeology, architecture and art, which are themes very evident in Naples.
A smart approach that enabled AIM Group International, as appointed professional congress organizer, to manage a complex event and ensured that the program had engaging, scientific sessions coupled with exclusive experiences in unique locations. The WTC 2019 had some signature features:
- The innovative program. The 2019 program was unprecedented as it highlighted the multiple connections among the tunneling world and other disciplines considered so far unrelated. The scientific agenda was very rich: 750 papers were received and about 180 oral presentations were presented.
- Off-site events and technical visits. Delegates have been involved in a series of off-site events and technical visits to some of the local significant tunnel projects: the Greek-Roman tunneling system, the underneath itinerary of the just-restored Galleria Borbonica and the award-winning Metro station in Naples. Furthermore, it provided an opportunity to visit other interesting Italian projects such as Rome’s Metro construction site, the high-speed railway Naples-Bari and even the Brenner Base Tunnel, the longest underground railway tunnel in the world.
- Outstanding social moments with a truly local taste. Some working lunches were organized at the remarkable archaeological Pausilypon site of Seiano Caves; the Gala Dinner was hosted at the Pietrarsa Railway Museum; a special concert was organized at the prestigious San Carlo Theater. These were just a few of the unique and immersive experiences delegates could live.
- Local community partners. WTC chose to support the local not-for-profit Arché Foundation and its project of building a community house to host mothers in need with their children. Furthermore, WTC participated in a Food for Good Program and donated all the excess food to local charity organizations.
The results achieved are just stunning: the number of attendees increased by 80 percent attracted by the rich scientific program and the appeal of a renowned destination. Also the number of countries represented increased, surpassing 70 countries. The exhibitor numbers were boosted by more than 50 percent, attracted by the opportunity to present their services and products to such a huge gathering.
AIM Group International has worked in the meeting and event management industry for almost 60 years committed to help clients reaching their goals, to personalize their event experiences, to provide an innovative environment, and to make a difference. For more info, visit aimgroupinternational.com.
