May 29, 2024 8:30 PM
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WTM London & IBTM World Partner with The Five Percent Roadshow

(Pictured above, clockwise: Marcus Murphy, Oli Billson, Simon Press and David Thompson)

Turn a Game-Changing Idea into the Next Big Thing in Travel and MICE

Budding entrepreneurs who want inspiration to turn their idea into the next big thing in travel and MICE sectors are invited to sign up to a marketing workshop later this month, run in association with WTM London and IBTM World.

The Five Percent Roadshow promises insight, encouragement and best-practice examples from those in the know during a six-hour online event that’s jam-packed with seminars, breakout sessions and in-depth discussions as well as networking opportunities.

Marcus Murphy 5 Percent RoadshowLeading the event is business expert Marcus Murphy (pictured right), co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging and transitional entrepreneurs. Murphy believes, “If you’re going to be starting a business in 2021 and beyond, you need to be a practitioner, not a theologian, and that starts by making sure you’re going to be building the right foundation. “Don’t just sit around for the next year where you didn’t do anything about that great idea.

It’s the first in a series of The Five Percent Roadshows and, as this workshop focuses on marketing, Marcus will be joined by The Five Percent’s CMO, Nick Fisher.

Oli Billson 5 Percent RoadshowOli Billson (pictured left), founder and CEO of, completes the line-up. Billson has started, grown and scaled five separate seven-figure businesses of his own as well helping his clients generate millions of dollars online through his education, training and mentorship programs.

There will be four sessions. The first, “Defining Your Company Character Diamond,” explains how a well-crafted character diamond can help entrepreneurs understand their own personal values and how that can be used to inform the messaging for their company. Session two is entitled: “Discovering Your Ideal Customer Profile.”

Session three covers how toClarify Your Company Message,” while session four, “Turning Complete Strangers into Raving Fans of Your Business,” looks at how to create a roadmap that will help people discover your brand, build a relationship with you, and become buyers who turn into raving fans.

Simon Press WTM LondonWTM London Exhibition Director Simon Press (pictured right) says, “The travel industry was built on entrepreneurship, with brave, creative and passionate people who dared to transform that seed of an idea into reality. Often, many opportunities have been seized upon during times of crisis–so there is no better time to take the plunge. We–WTM London and IBTM World–look forward to seeing these ideas become reality, with roadshow attendees developing their ideas and proudly exhibiting their products and services at our future shows.”

David-Thompson_IBTM-World-dir-30IBTM World Exhibition Director David Thompson (pictured left) adds, “We are excited to partner with The Five Percent Roadshows, as we know anyone attending will have access to the best advice and support from those in the know and will finish the day buzzing with ideas and raring to go.”

The Five Percent Roadshow takes place on April 29, 12:30-6:15 p.m. Registration is now open at

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. Next event: Nov. 1-3 at ExCel London. For more info, visit

IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show, with over 74,000 business meetings taking place. Next event: Nov. 30-Dec. 2 at Fira Barcelona. For more info, visit

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. Next event: April 7-9 at Cape Town International Convention Centre, Cape Town. For more info, visit

IBTM Africa is the leading conference for the meetings, incentives, conferences and events (MICE) industry in Africa and aims to inspire the business events world to deliver exceptional experiences for their customers. Targeting inbound business, IBTM Africa is the platform for African and Indian Ocean suppliers and international buyers to meet, network and transact business in a highly targeted and interactive environment. Next Event is virtual on April 7-9

Arabian Travel Market, now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas, providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere  Next in-person event: May 16-19 at Dubai World Trade Centre, Dubai; Next virtual event: May 24-26. For more info, visit

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021. It includes ATM Virtual, ILTM Arabia, Arival Dubai, the Travel Agents’ Academy, The ATM Influencers day, the Digital Influencer Speed Networking and Travel Forward–a new travel tech and hospitality innovation event launching this year. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as The Saudi, India and China Summits. Providing a renewed focus for the Middle East’s travel and tourism sector, Arabian Travel Week will take place in Dubai from May 16-26. For more info, visit

IBTM Asia Pacific, the leading event for the meetings and events industry in Asia Pacific, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media are expected to visit Marina Bay Sands in Singapore for the inaugural event in June. Next event: June 8-9 at Marina Bay Sands in Singapore For more info, visit

WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry. Next event: Aug. 3-5 at Expo Center Norte, São Paulo For more info, visit

IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Centro Citibanamex in Mexico City every August. Next event: Aug. 18-19 at Centro Citibanamex, Mexico City For more info, visit

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections. Next event: Oct. 29-Nov. 5. For more info, visit

Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique. Next event: Nov. 1-3 at ExCel London For more info, visit

WTM Virtual is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM Global Hub is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. For more info, visit

IBTM Connect is the leading online knowledge hub for the global meetings, incentives, conference and events industry. Established in 2020, it is packed with cutting-edge content to help inspire and educate the global meetings and events industry, with regularly updated industry news and insights, as well as on-demand interviews and webinars with high-profile industry experts. For more info, visit

Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants.  Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world.   Reed Exhibitions is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more info, visit

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  The market capitalization is approximately £33bn,  €39bn,  $47bn. Current market capitalization can be found at

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