One of the most important issues in both the convention center and overall meetings industry is how to build value from hosted events that includes not just revenues but also the benefits associated with better engagement with local business, professional and academic communities. But while this has a growing priority for a number of years there has only been limited success in translating it into tangible and measureable programs and reflecting it in destination positioning.
As a result, AIPC’s 2015 Annual Conference in Boston will place a major focus on this aspect of center planning and programming, illustrating the principles and opportunities from both a specific center perspective as well the broader principles driving the agendas of these key community groups.
New: CFO Conference Component
This year’s AIPC Annual Conference will feature a parallel session with particular importance – given the competitive and economic challenges faced by many centers these days – that will bring together center CFO / Administrative managers to look at common concerns, such as performance measurement, benchmarking, financial management and economic impact measurement where there is a potential benefit to be had in better alignment or sharing in these specialized areas.