The Specialty Equipment Market Association (SEMA) Motorsports Products & Media Council (MPMC) will mark the 30th anniversary of its Media Trade Conference in 2027.
Media event returns to Orlando
The 2027 MPMC Media Trade Conference is scheduled for Tuesday, Feb. 2, through Thursday, Feb. 4, in Orlando, Florida.
Manufacturer registration is open now to MPMC, Truck & Off-Road Alliance (TORA), and Performance Racing Industry (PRI) business members. Early-bird pricing runs through Tuesday, Sept. 8.
Media registration is expected to

Conference focuses on media meetings
The Media Trade Conference connects motorsports parts manufacturers with journalists, podcasters, and content creators. The event uses a scheduled meeting format, giving manufacturers more than 40 half-hour meetings during the three-day conference.
Unlike buyer-focused tradeshows, the event centers on product communication, media relationships, and coverage opportunities.
“The Media Trade Conference is a high-performance engine for visibility and connection in the motorsports aftermarket,” says Brian Bohlander, chair of MPMC. “In just three days, companies have the opportunity to engage directly with the voices that shape the industry, turning conversations into coverage and relationships into long-term momentum.”
Reception includes media award
The conference will also include daily networking opportunities. In addition, attendees are invited to an evening reception featuring the 2027 MPMC Robert E. Petersen Media Award presentation.
Registration information is available at mediatradeconference.com.
The Specialty Equipment Market Association represents more than 7,000 member companies in the specialty-automotive aftermarket. The association organizes the annual SEMA Show in Las Vegas and provides business resources, market research, education, networking, and advocacy for its members. For more info, visit www.sema.org.
Press release submitted by SEMA. Edited by Exhibit City News for clarity, length, and style.
















