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23rd annual Proforma Convention makes strong showing



Greg Muzzillo, Proforma founder

The Proforma Convention and Family Reunion (PCFR) recently made a three day appearance in Las Vegas at the Green Valley Ranch Resort and Casino from July 25-28, bringing with it 800 attendees, their largest number to date.

“While some businesses have struggled this year, we’re stronger than ever,” said Greg Muzzillo, Proforma founder.

According to Proforma officials, the PCFR affords the opportunity for owners and representatives from over 700 Proforma offices the opportunity to strengthen relationships, improve business practices, and celebrate the success achieved during the previous year.
Networking is vital to the success of a company and the ideal echoed throughout the conference.

“When people network together they first of all share great ideas,” said Muzzillo. “Networking gives the motivation to go back and do more of it. It recharges the batteries.”

“The ability to associate with other owners and the ability to compare notes is invaluable,” said Bob Workman, Proforma Spectrum Print Graphics, Portland, Ore. “There are always unique applications to be found which directly impact the growth of business.”

Proforma feels it is critical for their people receive the education available at the conference, as well as make connections.

“We’re all about giving the training and resources to help our owners grow their business, but at the end of the day it is their business acumen that fuels our success,” said Muzzillo.

“This has been awesome,” said Marie Morris, Proforma Brand X sales, Atlanta, Ga. “The educational sessions have been very valuable to me.”

“I look at it as an education for both parties,” said Mark Gerling, vendor, Lee’s Summit Mo. “The convention gives me the ability to plan ahead and I can get face-time with 300 to 400 people at a time, and that’s irreplaceable.”

This year’s One Vision theme was one of unity and resolve as the Proforma community networked enthusiastically. The feel of the convention’s population was one much like that of a family motivated to be spending time together.

“Each one of our owners has their own visions and dreams and when we do it all together its One Vision for success,” said Muzzillo. “We spend more time together than we do with our own families. We truly care about our people’s individual dreams, goals and success. We’re in a caring family relationship that is in this together.”

The event did well overall and the success can be attributed to multiple factors even amidst a trying economy.

“Our business does very well in a downed economy because many franchisors are looking for new opportunities,” said Muzzillo. “A lot of new people are joining our organization so there a lot of new people to invite. We also have additional suppliers this year and our growth is attracting attention.”


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