February 27, 2024 6:10 PM
Close this search box.
Share this post:

63% of associations express concern at the ethics of using AI in event organising

submitted by Adam Baggs

edited by Marlena Sullivan


A white paper authored by The Hague & Partners Convention Bureau and Ottawa Tourism will reveal that 63% of global association buyers are either very concerned or slightly concerned about the ethical implications of using AI in event organizing, when it launches next month.

The white paper, which will explore the ethical implications of AI usage across the global association event industry will also show that 63% of association respondents think governments should legislate on the use of AI in event organizing.  However, in a stark contrast to this desire, 65% also think those same governments lack the required knowledge to be able to legislate effectively.

Of particular concern for the respondents is the usage and retention of the data obtained by technology companies through AI.  20% of the respondents said that AI technology providers are not very trustworthy, with a further 13% saying not at all trustworthy.  These 33% outweigh the 27% who “mostly” trust the data providers.

As one possible solution, 52% of the respondents are in favour of an International Standard (ISO) to cover the usage of AI in events.  A further 29% said “maybe” such a standard should be created; just 7% said “No”.

“AI is inevitable, and it is already impacting our lives in many ways,” comments Bas Schot, Head of The Hague & Partners Convention Bureau.  “Those individuals and organizations thinking it is something that will not impact them clearly don’t realize just how ingrained it is in our world already.  It is all too easy to just think in terms of generative artificial intelligence, however AI is so much more and we need to harness the power of it in a way that is ethical and positive for everyone.”

Ottawa Tourism’s Vice President, Meeting and Major Events, Lesley Pincombe added: “We wanted to go beyond discussions about what AI can do, to consider how we should be integrating it into our organizations at a human level.  There is no denying AI can do incredible things.  However, should we allow it; when should we apply the brakes, communicate better and focus on humanity rather than technology?”

In addition to the survey, the white paper is being created following interviews and round table discussions with experts from the association and AI sectors.  The full white paper will cover these topics in more detail, explore particular areas of concern for the industry and question whether the sector is upskilling quickly enough to meet the growing usage of AI as a technology.


Corporate Results

Although a much smaller data-set, 50% of the corporate event organizer respondents are slightly concerned about the ethical implications of using AI in event organizing. 71% think governments should legislate but the same 71% don’t think they have the knowledge to do so.  28% of them have concerns about the technology providers trustworthiness, which is considerably outweighed by the 50% who trust them.

The white paper will be available to download from https://thehague.com/conventionbureau/en and https://ottawatourism.ca/en.



About The Hague & Partners Convention Bureau 

From The Hague & Partners website: “The Convention Bureau promotes The Hague as a meetings and conference destination and that facilitates event organizers in hosting conferences in The Hague. We are eager to facilitate the remarkable experiences that will live on in the memories of everyone involved and to contribute to the success of your company or association.” For more information about The Hague & Partners Convention Bureau, see their website: https://thehague.com/partners/en.

About Ottawa Tourism

Ottawa Tourism was founded in 1970 and are dedicated to sustainability in tourism. Ottawa Tourism empowers Indigenous centered tourism. “Ottawa Tourism is dedicated to encouraging responsible travel and creating a positive benefit in our community through tourism.” For more information about Ottawa Tourism, see their website: https://ottawatourism.ca/en.

  • Superior Logistics

Related Stories

Trending Now

  • Employco