The recently founded European Exhibition Industry Alliance (EEIA) will now be headed by Barbara Weizsäcker. The Alliance brings together Europe’s leading exhibition associations such as UFI , the Global Association of the Exhibition Industry, and EMECA (European Major Exhibition Centers Association). It will promote the interests of the exhibition industry in Europe and its contribution to economic development and growth towards the European Institutions. EEIA began its official set-up on July 1, 2012, and will be co-located in the existing office of EMECA in Brussels.
“It is essential that our industry speaks with one united voice for its interests in Brussels,” said Piero Venturelli, EMECA president and general manager of Rimini Fiera. “I am convinced that with Barbara Weizsäcker as General Secretary this close cooperation between UFI and EMECA will contribute to enhance the role and impact of the exhibition industry in Europe.”
This new alliance brings together Europe’s leading exhibition associations in a coordinated effort to promote awareness of the vital contribution that the exhibition industry plays to economic development and job creation.
“At the top of the EEIA’s action list is the promotion of the exhibition sectors’ common interests towards the framework setting authorities in the EU,” said Arie Brienen, president of UFI. “With her extensive knowledge of the exhibition industry and her experience working with EU governing bodies, Barbara is the ideal choice for this position.”
