Hill & Partners Inc., a full-service team of branded environment specialists, partnered with long-time client GTECH to create a theatrical exhibit showcase at World Lottery Summit, held Sept. 9-12 at the Palais de Congres in Montreal, Canada, where more than 50 international exhibitors presented the latest innovations in lottery technology.
The GTECH exhibit, located at the front of the showroom, was highlighted by a variety of suspended elements, including a large four-sided sign bearing the GTECH logo. The suspended 7 feet high by 25 feet wide sign served as a focal point to the exhibit, and a central floating canopy with a multitude of orb lanterns provided additional dimension. The artistic exhibit also incorporated sheer fabric panels on the outer perimeter.
Visitors approaching the exhibit were greeted with a pair of entertainment consoles that featured 3-D floating imagery partnered with media that offered streaming GTECH content. A halo lit iPad bar provided attendees an opportunity to interact with various GTECH applications and wirelessly sling the content to corresponding monitors. Seven glowing pods served as double-sided workstations that featured assorted GTECH products and technology.
Two 12-foot high conference rooms offered privacy for attendees to speak with GTECH representatives and further experience GTECH’s product offering. The exhibit also included a photo booth for attendees to have instant photos taken, making their visit to the GTECH exhibit even more memorable.
“We successfully created a unique look for GTECH at this important industry show and had the opportunity to showcase the company’s broad product line,” said Michael McMahon, president and CEO, Hill & Partners, Inc. “We’re proud of our long-term relationship with this leading, global company and of our ability to provide appealing and welcoming properties that showcase the GTECH brand.”
GTECH is a gaming technology and services company, providing innovative technology and creative content. Headquartered in Providence, R.I., GTECH maintains a large international presence in the online lottery industry. Hill & Partners Inc. has partnered with GTECH for more than twelve years, taking the company to tradeshows both national and international.
