Taffy Event Strategies, a full-service tradeshow management firm, is proud to welcome Mary Bender as the company’s vice president of sales & corporate operations. Bender will be responsible for overseeing sales activities while also collaborating with the
president to streamline corporate processes and position the company for continued growth.
Bender has been in the tradeshow industry for nearly 20 years and has excelled in a variety of roles including sales and marketing for service providers as well as show management teams. Most recently, Bender led marketing and sponsorship sales efforts for U.S Boat Shows, a division of Informa Exhibitions. Prior to Informa, Bender worked for tradeshow industry companies including Smart City, Sands Expo & Convention Center, GES and Emerald Expositions (formerly GLM).
“We are thrilled to have Mary join our growing team of talented professionals,” says Taffy Event
Strategies President Jennifer Hoff, CEM. “With Mary’s diverse background and dedication to
producing quality events, we’ll be able to further enhance our superior support and service to our
clients.”
Bender is a longtime member of IAEE, a past-chair of IAEE’s Public Events Council and IAEE’s Awards Committee, and has served on numerous other tradeshow industry committees. Bender recently moved from South Florida to Alexandria, Virginia, with her border collie mix, Zelda.
Founded in 2014, Taffy Event Strategies is a woman-owned, full-service tradeshow and management company focused on producing events that inspire audiences, create connections, and deliver results. For more info, visit taffyeventstrategies.com/
