Sigurjóna Sverrisdóttir has taken over as managing director of Meet in Reykjavík–Reykjavík Convention Bureau. She succeeds Thorsteinn Orn Gudmundsson, who led the bureau from its foundation in 2012. Sverrisdóttir has been with Meet in Reykjavík from the beginning in 2012, most recently as director of exhibitions and events. She has an MBA from the University of Iceland and a BA in Acting from Iceland Academy of the Arts.
Arna Schram, chairman of Meet in Reykjavík, said the Board was pleased that Sverrisdóttir accepted this new role and that she is the right person to continue the successful work of her predecessor. “Reykjavík has over the last several years built up a reputation for reliability, high-tech infrastructure, service excellence and convenient flight connections to and from North America and Europe, in addition to being known for the one-of-a-kind nature that surrounds us,” says Schram. “We intend to continue on this journey.”
Sverrisdóttir says that she looks forward to the months ahead. “There is a good reason for our optimism: MICE visitors continue to elevate the Icelandic economy,” she explains. “Last year, we welcomed an estimated 135,000 international MICE travellers. The number has been growing steadily since the opening of Harpa Conference Hall and Convention Centre in 2011, with a 14.4 percent average annual growth. We have also been climbing the ICCA country and city rankings; this year, Reykjavík moved up 30 places on the worldwide ranking from the previous year.”
For more info, visit www.meetinreykjavik.is/ or contact Sigurður Valur Sigurðsson, director of marketing, Meet in Reykjavík, mobile +354 649 7078, or by e-mail at sigurdur@meetinreykjavik.is
