Global experiential marketing agency Impact XM recently announced the appointment of David Ratcliffe to director of event production, continuing to bolster its talented team of event experts.
As Director of Event Production, Ratcliffe will lead the agency’s Experiential Production and Meetings & Events teams, focusing on evolving, elevating, and expanding event management and production capabilities. Guiding the team through a changing events industry, Ratcliffe will build Impact XM’s proprietary events niche and drive collaboration between the agency’s event production, digital, and creative solutions across all client verticals.
“Event production is continually evolving, and the continual evaluation, creation, and integration of new services is crucial for marketing agencies and their clients,” says Ratcliffe. “I’m honored that I’ll be able to work with such a creative and talented team to do just that. Impact XM is a true leader in the events space, and I’m eager to join the agency as it continues to push the boundaries of what event production can be.”
Ratcliffe joins Impact XM with more than 25 years of experience in live event production from creative and experiential angles spanning a vast array of industries and sectors, including healthcare, finance, and telecommunications. An experienced leader, his past roles have included Head of Event Solutions and Global Director for experiential marketing and event agencies.
“David’s deep industry understanding and creative outlook on the events space will make him an incredibly powerful addition to the Impact XM leadership team,” says Jared Pollacco, CEO of Impact XM. “His tenacity and persistence in identifying and creating the best possible experience for each client’s needs is crucial in continuing to accomplish our agency’s mission to provide customized solutions and insightful strategies. I am eager and excited to welcome David to Impact XM and look forward to the contributions he will make to our team and process.”
