Data study explores the cities with the best airport connectivity as well as best accommodation and other factors necessary to run international events.
Paris, France Ranks on top, Frankfurt, Germany 2nd, with Shanghai, China, Dubai UAE and Las Vegas, USA rounding the top 5 of the cities worldwide with the best infrastructure and ability to run successful Trade Fairs.
submitted by Sarah Marks, Holidu
edited by Marlena Sullivan
The index provided by Holidu analyzes and compares the top 50 global cities from multiple perspectives: capacity for large industry events and fairs, accommodation, international connectivity and visitor experience.
At Holidu, we are constantly studying travel trends and what motivates our customers, so that we can meet their wants and needs. Every year the event industry accounts for more than 28% of travel economic output worldwide. We decided to undertake this study to measure expected customer experience. Using available data, we determined cities with the highest capacity capabilities and their ability to run all types of events. The result of our research is a data study ranking cities by their ability to host events.
To begin, out of 1000 cities we selected a shortlist of prominent, international cities based on their reputation and historic prominence for hosting tier one events like world fairs, sporting events, and trade conferences. We additionally considered those who have the venues and accommodation infrastructure for the safe catering of a large numbers of visitors.
Next, we considered the principles and history of events hosted in each city. Specifically, we studied accommodation, transportation connectivity, and, most importantly, all the relevant events hosted in the past by the city.
Finally, we studied safety as well as the quality of the cities when it comes to tending to visitors. This ranged from the hotels to restaurants. We considered not only the availability of them, but how they care for their visitors’ experience. The final result is an index composed of all past events and relevant factors ranking cities worldwide based on their suitability and attractiveness for successful events.
The event industry was heavily disrupted by the COVID pandemic, yet it has shown resilience as events are showing attendance above pre-pandemic worldwide, said Sarah Siddle, PR Manager Holidu. “Events are a way industries and topics gather strength and cities cement a position among them.”
The study was released on November 29th. View the complete methodology and Index here: https://www.holidu.co.uk/magazine/event-city-destination-index
About Holidu
Holidu’s mission is to make the hosting and booking of holiday homes free of doubt and full of joy. Under the Holidu brand, the company offers a catalogue of curated and vetted holiday rentals to make booking for guests easy. With the Bookiply brand, the software and service platform enables hosts to attract more bookings while minimising effort. The brothers Johannes and Michael Siebers founded Holidu in 2014. The rapidly growing company employs more than 500 people and is headquartered in Munich. In addition, it has local offices in the most attractive travel destinations in Europe. www.holidu.co.uk
