Will Be Company’s First Business Development Manager – US
by Kerstan Szczepanski, ECN
Happy Projects has announced the appointment of Crystal Anderson as Business Development Manager. Anderson has years of experience in the industry, including working as the Head Of Account Management at Aluvision USA and as the Account Management Team Lead at beMatrix USA. She also has worked with Barco and Amtico. Her responsibilities with Happy Projects will include business development, sales, connecting all the exhibit houses in the US to the company’s production capabilities in the UK and Germany.
The European connection is important. Paco Collazo, Owner and CEO of Happy Projects, comments, “I am just happy to have Crystal join our team as we are expanding more in the US and Europe. She will be a great addition to the team and will lead the efforts by reaching out to agencies and exhibit houses so we can partner up with them overseas. She will also be a friendly face for our clients and our internal sales team that she will help me develop.”
Friendly is the word heard often when Anderson is described by others. Known for her kind, generous, humorous, and courageous spirit, Anderson has a reputation for dynamic and energetic leadership and always being a positive energy in the office and the show floor.
As Collazo says, “She is bringing a lot of experience, great ideas and most importantly a super contagious positive energy that will help the company reach their objectives quicker. You can just feel her energy on every call & meeting … she will be very successful in helping us develop our brand.”
Born in Fort Wayne, Indiana, Anderson remains a proud Hoosier despite living in Atlanta for the past 22 years. Anderson also lends her leadership and mentoring nature as a cheer coach for the past 10 years.
Even in commenting on her new position, her energy shines through. “I am uber excited to join Happy Projects to help further its growth and expansion in the US and European markets while prioritizing our clients’ happiness and overall success!” Anderson says, “When our clients succeed, Happy Projects succeeds, which makes for happy and long-lasting relationships!”
For more information on Happy Projects and Happy Projects USA, please see their website: https://www.happyprojects.us/.
