Share this post:

WOW booth: Highmark and Sparks for Link-Belt at CONEXPO-CON/AGG 2026

November 10, 2026

By Exhibit City News Staff

CONEXPO-CON/AGG 2026 in Las Vegas is one of the world’s largest construction equipment shows, bringing together major manufacturers across massive indoor and outdoor exhibits. In an environment this large, standing out requires more than simply having impressive equipment on display.

For Link-Belt Excavators, the answer was to create more than an exhibit—it was to create an environment.

Two-story Link-Belt exhibit with illuminated upper terraces, glass walls and a central video screen at dusk. — Link-Belt’s two-story EventMAX structure provided indoor gathering space and outdoor terraces at CONEXPO-CON/AGG 2026. Sparks and Highmark developed the exhibit around the brand’s equipment displays and attendee activities. Photos by Exposures, Ltd. and Elijah Baker Media.

Occupying 31,900 square feet, the Link-Belt space featured an 8,000-square-foot, two-story EventMAX structure designed to elevate the experience from the moment attendees entered the space. While many exhibitors relied on traditional tent-based structures, Link-Belt’s temporary building created a distinctly higher-level environment. Fully climate controlled, the structure incorporated a retail gift store, coffee shop and café, comfortable lounge areas, outdoor terraces, conference rooms, simulators and extensive back-of-house offices, storage and support spaces.

Outside the structure, the experience continued with an impressive lineup of featured Link-Belt excavators and the highly engaging Excavator Challenge, giving attendees an opportunity to experience the brand in a more active and memorable way.

But the success of the Link-Belt experience was about more than the physical environment. Bringing an experience of this scale to life required close collaboration, trust and a shared vision among Link-Belt, Sparks and Highmark.
Each organization brought its own expertise to the project, but there was never a sense of working in separate lanes. From the initial vision through design, development, production and execution, the teams worked seamlessly together, staying aligned around a single objective: creating the best possible brand experience for Link-Belt and its customers.

At an event where the sheer size and spectacle can easily overshadow individual exhibitors, every element of the Link-Belt space was designed to work together as one cohesive expression of the brand. The result was more than an exhibit—it was a destination that invited attendees to stay, engage and experience the Link-Belt brand.