Merger Unites Creative Forces to Redefine Experiential Marketing
by Exhibit City News Staff
NPARALLEL, a leader in experiential marketing, has acquired Atomic Props, a well-known company in prop and structure fabrication. According to NPARALLEL, this partnership brings together two industry powerhouses to shake up experiential marketing with creative and tech-driven solutions.
The company states that the acquisition will enhance its ability to offer end-to-end services—from strategy and design to fabrication and execution—for trade shows, brand activations, immersive events, and out-of-home (OOH) advertising. Clients can expect innovative marketing experiences that stand out in today’s fast-changing market.
“We’re really excited to team up with Atomic Props,” said Megan Diamond, CEO and President of NPARALLEL and Atomic Props. “Both teams have been leading the way in experiential activations for years, and now we’re combining our talents to create even more powerful experiences. This partnership gives our clients the creative edge they need to stand out and make an impact.”
According to the company, the merger will help brands connect with audiences in more meaningful ways, blending creativity with cutting-edge technology. With over 60 years of combined experience, NPARALLEL and Atomic Props are positioned to deliver unique, momentum-building experiences that redefine marketing.
Following the acquisition, Atomic Props and Effects will now be known simply as Atomic Props.
For more information, visit NPARALLEL’s website.
