submitted by MatchPoint
First platform to turn scattered networking data into clear ROI proof for organizers, sponsors, and stakeholders
Edison, New Jersey — Event organizers no longer need to defend success with little more than attendance counts and post-event surveys. MatchPoint, a leading event networking technology company, today announced the launch of its Event Organizer Analytics Dashboard—a first-of-its-kind solution that transforms real-time networking activity into hard ROI evidence.
The Problem Organizers Couldn’t Fix
For decades, event professionals have faced the same frustrating challenge: when sponsors asked for proof of ROI, the data simply wasn’t there. Disconnected spreadsheets, incomplete survey responses, and gut instincts left organizers unable to prove the real impact of networking. The result? Lost credibility, missed renewal opportunities, and millions in potential reinvestment left on the table.
“We’ve been in this industry long enough to know how often organizers are put on the defensive,” said Bill McGlade, Co-Founder of MatchPoint. “Organizers want hard numbers, but most of the time they only have surveys and headcounts. That gap has cost events trust and money. We built the dashboard to finally give them the evidence they’ve been missing.”
Turning Data Into Proof
The MatchPoint Analytics Dashboard consolidates previously scattered data points into a single, visual interface that reveals:
- Connection Analytics — Proof of real networking: who actually connected, not just who registered
- Engagement Trends — When and how attendees engaged most, helping organizers optimize flow
- Interest Mapping — What content and activities sparked the most valuable interactions
- Interactive Heat Maps — Visuals showing where ROI-driving conversations happened
- InstaMatch Insights — Tracking of micro-interactions, from coffee breaks to spontaneous meetups
“Analytics should be part of the design process, not just the wrap-up report,” added Scott Lebwohl, Co-Founder of MatchPoint. “When you can show event organizers exactly where ROI happened—in real time—it changes the entire conversation. It’s no longer, ‘we think this worked.’ It’s, ‘here’s the proof.’ That’s what drives renewals and smarter event design.”
Why It Matters for the Industry
The new dashboard addresses long-standing pain points across the events industry:
- Unified Data — No more manual compiling from multiple platforms
- Real-Time Insights — Visibility during the event, not weeks later
- Sponsor Proof — Easy-to-digest visuals that justify spend and drive renewals
- Smarter Planning — Data-backed insights to design stronger, more engaging future events
MatchPoint believes this marks the beginning of a broader industry shift—from subjective evaluation to objective, data-driven event design and sponsor accountability.
Availability
The Event Organizer Analytics Dashboard is available now to all MatchPoint clients. Organizers can schedule a demonstration through the MatchPoint website to see how the platform turns data into ROI proof before their next event.
About MatchPoint
MatchPoint is an AI-powered networking platform built for modern events. With a patent-pending technology, MatchPoint intelligently connects attendees, exhibitors, and organizers based on professional profiles, shared goals, and real-time behavior—making networking less random and more meaningful. Whether facilitating peer-to-peer matches, highlighting exhibitor connections, or promoting high-value engagement for stakeholders, MatchPoint turns networking into one of the most valuable parts of any event. Learn more at https://thematchpoint.com.
