submitted by Adam Baggs on behalf of SITE
Activations in Las Vegas include sold out C Suite Agency Summit, SITE NITE North America, and the Incentive Travel Index launch
SITE (Society for Incentive Travel Excellence) will deliver a high impact programme at IMEX America 2025, led by its invite only, sold out, SITE C Suite Agency Summit. This will be complemented by two headline events on Smart Monday: SITE NITE North America and the unveiling of the 2025 Incentive Travel Index (ITI).
These events showcase SITE’s commitment to convening leaders, strengthening communities and advancing data driven insight for the global incentive travel industry.
Designed specifically for senior individual within the leading global event and incentive agencies, the SITE C Suite Agency Summit takes place on Tuesday, 7 October, at The Mansion at MGM Grand. The Summit, which builds on a successful debut in Tulum at the SITE Global Conference, turns competitors into collaborators, offering agency heads a confidential forum to exchange strategies to grow the industry, whilst delivering on SITE’s heritage of serving agencies and third parties since 1973.
Thought leadership themes at the Summit include
- Technology and AI: Balancing the promise of AI and automation with the human connection that underpins incentive travel, alongside practical approaches to data security, investment, and adoption.
- Organizational structures: Building agile teams at scale including, optimal organization design, priority skill sets, and smarter recruitment in a tight talent market.
- Key takeaways from the Incentive Travel Index (ITI): What the latest trends on everything from price pressure to destination selection mean for the market.
- A separate M&A panel led by Howard Givner, featuring leaders who have recently gone through the process: Identifying the right partners, viable business models and financial structures, and staying true to core offerings while expanding into new opportunities.
The Summit is supported by MGM Resorts, Hilton, Terramar DMC, Maritur DMC, Tourism New Zealand, and Singapore Tourism Board.
“IMEX America is where our community gathers to set the agenda for the year ahead. With the C Suite Agency Summit, we are doubling down on SITE’s roots by giving agency leaders a confidential forum to share what works, challenge assumptions, and co-create solutions,” said Annette Gregg, CEO, SITE. “From AI to M&A, we will explore how to scale responsibly while protecting the trust and human connection that make incentive travel uniquely powerful. We are grateful to our partners and to the many leaders who have helped make this year’s Summit a sell out.”
Additional SITE activity at IMEX America includes:
- SITE Young Leaders Conference (5 October) – A sold out one-day event specifically designed to help young leaders engage with emerging incentive travel professional from around the world at the Golden Nugget Las Vegas Resort & Casino.
- SITE NITE North America (6 October) – Kicking off IMEX week is one of the industry’s most sought after networking nights. Drawing 1,500 plus professionals, this year’s theme is “Back to the ’90s,” inviting bold colours and nostalgic vibes for a high energy evening just minutes from the Strip at The INDUSTRIAL Event Space.
- Incentive Travel Index, 2025 launch (6 October) – A joint initiative of SITE and IRF, the ITI provides the industry’s most comprehensive, forward-looking outlook on incentive travel. This year’s session unpacks the impact of AI, pricing transparency, destination selection and programme design, with implications for buyers, suppliers and agency strategy.
- Smart Monday workshop for Latin America (6 October) – A practical session for buyers and suppliers from Latin America, taking place in the W Hotel, focused on regional opportunities and partnership building.
- On the show floor (7-9 October) – SITE will be present, on a sustainably built stand, as an exhibitor throughout IMEX America on stand C4931, serving as a hub for community, education and advocacy.
