The Panama Convention Center (PCC) and Legends Global have named Pablo de la Guardia general manager of the Panama City venue.
De la Guardia takes PCC role
In the role, de la Guardia will oversee daily operations at PCC, including venue management, client and event services, revenue performance, and staff leadership.
He will also manage relationships with government agencies, tourism groups, business development organizations, corporate clients, and association clients. In addition, he will work to grow the venue’s event calendar and strengthen local partnerships.
Copa Airlines background adds regional ties
De la Guardia brings more than 20 years of senior leadership experience in government affairs, strategic alliances, and business development.
He spent more than 20 years with Copa Airlines, where he rose to senior director of government affairs. In that role, he managed government and regulatory affairs in Panama and across 30 countries in Latin America. He also worked with regulators, airports, airlines, and business associations.
Earlier at Copa, de la Guardia served as director of strategic alliances. He managed partnerships with Star Alliance, a global network of 28 airlines, and helped deliver an average 12 percent year-over-year revenue growth from partnerships between 2006 and 2012.
He also worked as a consultant for the Inter-American Development Bank, where he assessed the bank’s investments across Latin America.
Leadership role connects tourism and events
Gloria De León, minister of tourism of Panama, says PCC supports economic growth, job creation, and tourism for the country.
Josh Kritzler, president of North American venues and content for Legends Global, says de la Guardia’s experience in government affairs, business, and Panama’s market made him a fit for the role.
“I am honored to join the team at the Panama Convention Center and Legends Global,” says de la Guardia. “Panama is a dynamic and growing hub for business and international events, and I look forward to working with our partners and the broader community to build on this venue’s success and position it as the premier convention destination in Latin America.”
The Panama Convention Center is a convention venue in Panama City with 165,800 square feet of exhibition space, a 43,000-square-foot ballroom, 16 meeting rooms totaling 25,800 square feet, 1,700 parking spaces, and a kitchen that can serve more than 7,000 guests. For more info, visit https://panamaconventions.com/en/
Legends Global provides venue management, hospitality, sales, partnerships, merchandise, content, booking, feasibility, consulting, and related services for live events, venues, and brands. For more info, visit www.LegendsGlobal.com.
Press release submitted by Panama Convention Center and Legends Global. Edited by Exhibit City News for clarity, length, and style.
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