The annual gathering brings together Maritz supplier partners and team members. The Alliance for Audited Media independently audited the event’s compliance with the Event Organiser standard.
The standards cover environmental and social practices, including climate action, water use, materials, supply chains, accessibility, and social impact. They also address organizational management, marketing, communications and engagement, and diversity, equity, and inclusion.
“It reflects the many small, intentional changes the team has implemented to make sustainability a bigger part of the Activate experience,” said Jim Russell, global head of business events solutions at Maritz.
Maritz credited several partners and sponsors for supporting the event’s sustainability efforts during design and planning. They included Gaylord Palms Resort & Convention Center, Visit Orlando, Experience Kissimmee, Cohera, Hello! Destination Management, PRA Events, Inc., Fern Expo, and Encore.
Activate first earned EIC certification in 2025. However, the announcement did not identify the specific changes or measured results behind its advancement to Silver.
The Events Industry Council provides professional credentials, standards, and resources for the business events industry. For more information, visit eventscouncil.org.
Maritz provides services in meetings and events, incentives, loyalty, and employee rewards, among other business areas. For more information, visit maritz.com.
Press release submitted by the Events Industry Council. Edited by Exhibit City News for clarity, length, and style.
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