Exhibitions covered in UFI’s Euro Fair Statistics 2025 report recorded 49.9 million visits and rented 19.4 million square meters of exhibit space. Across 1,758 events in 13 European countries, they also reported 503,552 exhibiting companies.
UFI, The Global Association of the Exhibition Industry, released the report’s 16th edition Oct. 22. It combines certified data from 10 industry bodies and partners to help organizers, venues, and suppliers assess exhibition activity.
The figures describe the events covered, rather than the entire European market. Visits also differ from unique attendees, while companies exhibiting at multiple shows may appear more than once in the totals.
A MIX OF BUSINESS AND PUBLIC AUDIENCES
Trade visitors were the target for 38 percent of the exhibitions, while 21 percent served public visitors. Meanwhile, 41 percent targeted both groups.
The report also includes 209 exhibitions holding the UFI Approved Event designation. Alongside attendance and exhibitor figures, rented space provides a measure of the exhibition business recorded during 2025.
“For organisers, venues, policymakers, and stakeholders, this is a trusted reference for planning, investing and advocating for exhibitions in Europe,” said Chris Skeith, UFI’s CEO and managing director.
The contributing organizations represent Italy, Spain, Finland, Portugal, the Netherlands, Belgium, Germany, Greece, Türkiye, and Central and Eastern Europe. Together, their submissions cover exhibitions in 13 countries.
Euro Fair Statistics 2025 is available free of charge. Read and download the full report from UFI’s report page.
Founded in 1925, UFI represents exhibition organizers, venue operators, industry associations, and selected industry partners worldwide. For more information, visit ufi.org.
Press release submitted by UFI. Edited by Exhibit City News for clarity, length, and style.
