Access TCA Atlanta updates business practices with new media

Access TCA chief executive Michael Yag isn’t letting a turbulent economy change his entrepreneurial approach to business. He’s investing. And he’s taken a bold step with his Atlanta operation, transforming it into an innovation hub.

“We want our Atlanta center to set the industry standard when it comes to integrated communications and media services,” Yag said. “Our investment in the growth of this facility is all about delivering to each client’s unique set of desired outcomes.”

Yag began this transformation early last year when he added a new lightweight custom exhibit product that was developed and engineered in the Atlanta facility and will be manufactured there.

“It is actually an engineering technique developed to deliver a lightweight custom exhibit property, not a ‘system’,” said Kerry Pascetta, director of marketing. ”So while the exhibit is constructed from traditional materials and can accommodate almost any design, it can reduce the weight of many exhibit components by as much as 80 percent.”

With this new construction technique, Access TCA is able to apply the savings to more strategic elements of the exhibit, like integrated media, graphics and traffic generation.

Access TCA has also consolidated its event operation with the attainment of long-standing partner M2Creative, providing total meeting management, staging and creative production, as well as a full range of housing and registration products and services based in the Atlanta center.

“The acquisition also brought M2Creative’s long list of services—including integrated media, content development, meetings and conferences, and print and digital communications—neatly into the Access fold,” said Pascetta.

The team is headed by industry veteran Amy Reed, who manages a staff of in-house producers, creative directors, meeting managers and housing and registration personnel.
Digital and social media round out this innovative offering.

“Social media is an important segment of an overarching integrated media concept,” said Pascetta. “Our communication concept is centered around complete media integration; we will leverage the undeniable advantages of social, but only if it’s in line with the client’s desired outcome. This defines our success and what keeps us in business.”

The Atlanta center will also headquarter a new strategic account team under the direction of chief creative officer Bruce Morrow.

“Our team really comprises a full-service, live communications agency within Access,” said Morrow. “We’re offering our clients a unique blend of creative products for a myriad of channels, chosen and executed based on solid business intelligence.”

Access was founded in 1985 in a 9,000 square foot facility just outside of Boston. Today, Access has three locations with more than 500,000 square feet of design and fabrication space and more than 175 employees.