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Bruce Morrow, Access TCA’s chief creative officer, will speak at the Best Events Expo Boston on Tuesday, September 28 at 2:00 p.m. He will show event planners how to maximize event performance in the current economic and technological climate.

“If the rules of events and meetings are being rewritten, you’d better master the new playbook,” said Morrow, a 30-year veteran as a creative executive in the events and digital media industries. “We’ll take a look at how to leverage today’s environment to our advantage.”

Mr. Morrow is the author of The Outcome Model, a funny, practical business book that details his remarkably effective method for defining and reaching goals through creative communication.

His presentation, “Maximizing Event Performance in Times of Change,” will be part of the conference’s Trends track. Participants will examine best practices, trends and case studies that will help them get the most from their budgets and events while delivering exceptional attendee experiences in any economic environment. Event planners will learn to use measurement to demonstrate how well their programs achieve company objectives.

Morrow joined Access TCA, an exhibit design and related services company, earlier this year. Access simultaneously acquired the company Morrow co-founded, M2Creative, a boutique communications company based in Atlanta. M2Creative brings with it a long list of services – including content development, marketing consulting, meetings and conferences, multimedia, and print and digital communications.

Morrow’s book, The Outcome Model, will be available for purchase at the session or through Amazon.com.



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