Acer Exhibits & Events, a veteran-owned company specializing in the design and fabrication of custom tradeshow exhibits, recently re-branded its visual brand elements.
Every element of the new branding platform was intentionally chosen to underscore the mission of the award-winning exhibit house. The color palette includes modern cool grays and a light orange accent color. Orange imparts feelings of excitement, enthusiasm and energy, which attract attention. Because generating excitement, enthusiasm and energy for brands in an attention-getting way is the very core of what Acer does, there was no other color to use for the new branding.
The logo looks simple at first glance; however, a complex lettering style hints that there is more beneath the surface. This reflects the dedication of the Acer staff to work tirelessly behind the scenes, while the client enjoys an easy experience.