Along with welcoming in 2012, things are moving and shaking at AFR Event Furnishings with the announcement of industry veterans as new director of special events and director of the tradeshow division.
Greg Zalkin is the new director of special events, and Mark Greason is director of the tradeshow division.
“With the expansion and growth that AFR is experiencing as a company, it has become necessary to put a team in place to effectively manage a smooth process for our various departments within the company,” said Tricia Schmitt, director of marketing for AFR Event Furnishings. “In addition, both Greg and Mark have a great wealth of knowledge and experience that will help redefine the rental and tradeshow experience for our customers.”
AFR Event Furnishings is taking significant strides to pay close attention to how clients define a preferred supplier partner. With a commitment to serving its customers’ needs, AFR is focused on evolving an exciting marketplace with products and superlative customer service. These new position appointments underscore that approach to doing business while meeting long term goals for the company.
“Our decision to shift management assets and increase our focus on securing long-term partnerships with General Contractors, Exhibit
Houses and Corporate Clients falls in line with our long term strategy for the Short Term rental business at AFR,” said Greason. “Our service capabilities, locations, product mix, competitive pricing, our team and continued support from our clients convince us that we are in a prime position for growth in this area.”
“In 2012 and beyond, AFR will transform the event furnishings rental industry with state-of-the-art new product lines, custom designed for AFR along with customer service that extends far past just delivering high-end products,” said Zalkin. “This is an exciting time to be in the special event industry, and I’m lucky to be working side-by-side with some of the most talented event professionals in the business.”