AIBTM 2013 won “Best Hosted Buyer Program,” a high achievement in the U.S. meetings and events industry, at the Gold 100 Grand Ceremony. From Sept. 18-20, the annual gala honored large shows that set gold standards in the industry.
“One of only 17 awards in the Gold 100 Grand Award category, this accolade will certainly give our exhibitors the reassurance that their investment in AIBTM does help deliver a secure return on investment,” said Michael Lyons, exhibition director, AIBTM, Reed Travel Exhibitions.
Winners were based on how well their event’s initiatives and performance aligned with the award criteria, including exceeding attendance goals, Hosted Buyer satisfaction scores and innovative experiences.
“We place a heavy emphasis on quality. Reed delivers the highest quality buyers who must undergo a rigorous qualification process to ensure they are in a position to place business with our exhibitors,” said Lyons. “These Hosted Buyers expect more than just one-to-one business appointments and networking. They look to be inspired during AIBTM’s ‘Education Day,’ which offers a diverse menu of education sessions designed to appeal to all audiences.”
As the first event in the U.S. to have a Hosted Buyer program for the meetings sector, AIBTM consists of various elements to ensure that buyers and suppliers achieve their business objectives at every show. Enhancing career prospects through continual learning and certification, the education is 90 percent CEU-accredited. The program also allows for key networking opportunities in a relaxed environment so that individuals can catch up with peers, friends and colleagues.
Taking place in Chicago, AIBTM hosted a “Night at the Ball Park” at Wrigley Field, a Welcome Party at Navy Pier and created a “Refresh Zone” on the show floor.
“Brain food inspired” lunch boxes, created by a McCormick Place chef, were distributed during the packed opening Luncheon Keynote, which featured J. Walker Smith, principal of The Futures Company. The “brain food” theme was carried out throughout the show, so meetings industry professionals could understand the importance of brain health and the role it plays in the productivity of meetings.
AIBTM 2014 will take place June 10-12 in Orlando’s Orange County Convention Center.
For more information, visit www.aibtm.com.
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