The Albany Capital Center (ACC) announces the launch of its new website (www.albanycapitalcenter.com). This is the first website revamp since the ACC opened its doors in 2017. The updated website includes new capabilities that improve the user experience and provide a design refresh that aligns with industry standards.
“The Albany Capital Center is committed to providing the best client and attendee experience,” says Shannon Licygiewicz, general manager, ACC. “With the help of this new website, we can highlight all that the ACC has to offer, from our floor plans and virtual tours to our event listings and preferred partners and vendors. The new website offers clients a streamlined, one-stop-shop that will change the way they experience meetings and events.”
New site features include displaying alerts quickly and prominently on the homepage, consolidating event page details and providing the user with a clean and easy navigation process. As part of the design refresh, the new website incorporates images and video throughout, making the experience more visually appealing. The new capabilities will allow the Albany Capital Center to keep customers and clients updated on the rapidly changing state mandates regarding COVID-19, such as entry and mask policies. Additionally, new site features will allow the Albany Capital Center staff to efficiently manage the diverse catalog of events hosted at the facility by organizing critical event information such as ticket links, event descriptions and dates, FAQs, prices and times. The search function was completely revamped, making it seamless for users to navigate, providing search results directly within the website.
In addition to the improved user experience, the new website also unveils the Albany Convention Center Authority (ACCA) rebrand. The ACCA’s rebrand includes a timeless logo that complements the ACC brand by incorporating the same blue and yellow color scheme. The ACCA also renewed its branding statement, which capitalizes on all that Albany offers.
“Our clients and attendees are our most important asset. The investment in the new website improves access to information, provides timely event updates, highlights the large capacity of the Albany Capital Center and the ability of its operator, ASM Global Albany, to adapt to any need,” says Duncan Stewart, executive director, Albany Convention Center Authority. “Similarly, when commissioning a new logo and developing a branding statement, the Albany Convention Center Authority Board sought to highlight the greatness of Albany and the Capital Region, confirming for all that indeed, ALB I NY is truly “An American Crossroads of History, Culture, and Commerce.”
The Albany Capital Center invites visitors to explore the new website. Get to know the ACC staff, explore recent Capital investment news and information, browse preferred audio/visual, catering and decorator services, find the most up-to-date COVID-19 policies, review the economic impact pages and access downloadable resources, such as the event planning and exhibitor guides.
Since opening in 2017, Albany Capital Center has generated over $55 million in new visitor spending, according to Discover Albany as of Q-4 2021. Drawing more than 86,000 hotel room stays, the ACC continues to attract organizations from various markets to the Albany area.
