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Alliance Tech executive to present at IAEE Central Texas luncheon

Alliance Tech, an event technology solutions provider focused on business intelligence for tradeshows, conferences and events, announced June 3 that Roger Lewis, executive vice president, sales and marketing, will present “Understanding the Attendee Journey” at the IAEE Central Texas chapter luncheon on June 17.

Roger Lewis, executive vice president, Alliance Tech
Roger Lewis, executive vice president, Alliance Tech

Where: Austin Convention Center
When: June 17, 2015
Who: Roger Lewis, executive vice president, Alliance Tech
What: “Understanding the Attendee Journey”

When event professionals can identify preferences and behaviors of certain groups, they can draw solid conclusions surrounding the attendees and effectiveness of the overall event. In this session, attendees will learn to combine the most relevant types of measurement technologies to help understand the complete attendee journey for individuals or selected groups, including:

  • Necessary metrics to capture and analyze attendee interests, behaviors and preferences
  • Benefits associated with the analytics of tracking booth visitors
  • How understanding the attendee journey can help you increase sales and revenue

For more information, visit contact jyhughes@gvtc.com or 830-935-2694, or visit iaeectc.com/page.cfm/link=15

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