by Jillian Fafard, Director of Marketing, US, Aluvision
At CONEXPO-CON/AGG, scale isn’t just impressive, it’s anticipated. What else can be expected of the construction industry’s largest tradeshow, held every three years in Las Vegas?
For Camso, a global leader in commercial off-road tires and track systems, their objective for this year’s show was clear: Increase brand awareness and attract a steady flow of engaged attendees by showcasing their heavy-duty solutions in a way that reflected the strength and durability of their products.
To bring this vision to life, they partnered with One Stop Expo, marking the beginning of a new collaboration. The result was a bold, 30×50 double-deck exhibit that combined open accessibility with high-impact design—proving that even in a show defined by massive machinery, thoughtful structure and visual storytelling can command attention.
Designed for Flow, Built for Presence
One Stop Expo strategically designed an open-floor plan to maximize traffic flow. Product zones were clearly defined along the perimeter, ensuring Camso’s solutions were visible and approachable from every angle.
At the center, a welcoming meeting and lounge area created space for deeper conversations, while above, a mezzanine level offered a more private setting for business discussions. An overhead hanging sign reinforced visibility across the expansive show floor, helping anchor the booth within the surrounding environment.
Modular Magic: Visual Impact that Performs
As a Las Vegas-based exhibit and event production partner, One Stop Expo is well versed in creating hybrid custom-rental exhibits that stand out on a crowded show floor.
Aluvision Omni-55 frames formed the backbone of the modular booth. Aluvision’s Omni series can be clad in both solid and SEG infill, and provided the strength needed to support such long-span structures while maintaining a clean, polished aesthetic.
Custom-fabricated frames and details were seamlessly integrated, resulting in a unique design without compromising consistency and precision.
Both sides of the booth were outfitted with Aluvision lightboxes to augment the larger-than-life visuals and key messaging of the brand specifically placed on the aisles to draw in attendees. A front-facing LED screen made of Aluvision Hi-LED P2.5 tiles framed by Aluvision Constru LED line doubled as a privacy wall for the enclosed upstairs meeting room and a dynamic billboard for Camso.
Aluvision’s award-winning Hi-LED tiles in 2.5 mm pixel pitch were selected for their optimal balance between high-resolution image quality and ideal viewing distance within the booth environment.
The main component of the 1,500 sq. ft. booth was the double deck: Aluvision’s versatile, modular Flexdeck.
A Double Deck to Elevate Any Experience
One Stop Expo chose Aluvision’s double deck for its ease of construction, adaptability, and customizability.
Engineered to streamline the design and build process, the award-winning Flexdeck is 100% compatible with all Aluvision systems and can be outfitted for any infill. Most unique, the underside ceiling of the Flexdeck easily integrates Aluvision frames and T-bright corner LED line for built-in lighting, and the upper railings use Aluvision’s Constru structural profile with built-in options for regular covers or programmable RGBW LED line edge-lighting.
Structurally sound and aesthetically pleasing, the Flexdeck offers 20 feet of free span per unit without requiring cross braces for stability.
One Stop Expo used these features to their client’s advantage, creating an intriguing yet private mezzanine for Camso to conduct meetings during the show. Aluvision Basic-55 glass frames and door finished the enclosure, offering a polished, professional environment.
Incorporating the Flexdeck not only expanded usable space but introduced a dynamic visual layer that elevated the overall presence of Camso at CONEXPO-CON/AGG.
Quick Connections, Lasting Impressions
The plug-and-play connection of Aluvision’s systems allowed for a streamlined installation and dismantle process, with solutions designed for quick assembly and precise alignment. This reduced on-site labor time and simplified logistics.
Additionally, the compatibility between modular components and custom-built elements enabled a seamless integration process, ensuring that even bespoke features could be executed efficiently without added complexity.
The result was not only a high-performing exhibit, but also measurable savings in time and labor—benefits that extended directly to Camso.
A Strong First Collaboration
For a first-time partnership, the outcome exceeded expectations. Camso responded positively to the booth’s professional look, strong visual presence, and overall execution. The space successfully supported product showcasing, facilitated meaningful client interactions, and attracted consistent foot traffic throughout the event.
More importantly, the project laid the groundwork for continued collaboration. While this design was developed as a one-off concept specifically for this event, similar design elements and concepts are planned to be adapted and applied for future shows.
At an event defined by scale and competition, One Stop Expo demonstrated how thoughtful design, combined with versatile modular systems, can deliver a booth that not only stands tall, but performs. These elements created a cohesive visual experience—one that not only attracted attention but reinforced the strength and reliability associated with the Camso brand.
Learn more about One Stop Expo: onestopexpo.com
Learn more about Aluvision: aluvision.com
This story originally appeared in the Q3 2026 issue of Exhibit City News, with the original magazine layout available here.
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