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Giving the keynote presentation at Brand Licensing Europe, to be held Oct. 15-17 in London, is Rovio, the Finnish gaming company that created Angry Birds.

Taking place at the free-to-attend Licensing Academy on Oct. 15 is Angry Birds: How Rovio Disrupted the Entertainment Industry, which will be presented by Rovio’s Jami Laes, executive vice president of gaming and Naz Cuevas, senior vice president of global licensing.

Delivering insights, humor and expertise, these two senior executives will talk about creating, building and extending a mobile IP into one of the most sought-after brands of all time. Attendees will learn behind-the-scenes information about Angry Birds, what keeps its heart beating, what adventures there have been along the way and the vision for its future.

As the 52nd game released by Rovio, Angry Birds, in three years, has become the No. 1 paid app of all time and the biggest game in the world. It took the consumer products market by storm with books in 40 countries, theme parks, plush toys and collaborations with huge entertainment brands.

Brand Licensing Europe 2013 is an event for retailers, licensees and sales promotion professionals to meet face-to-face with more than 280 leading brand owners. Attendees can discover the latest brands, characters and images available for license and create and cement new partnerships.

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