Scheduled to coincide with the company’s 25th anniversary, Apple Rock Displays, a manufacturer of event marketing displays and services, will introduce its newest technology at EXHIBITOR2013 in Las Vegas this month.
The introduction is a 46-inch version of the company’s award-winning ADAPT Interactive Touch Screen Counter and iPad Mobile App 2.0, which is the next step in the company’s commitment to innovation.
“Technology is the future of the tradeshow industry,” said Eric Burg, president and CEO, Apple Rock. “It’s the tool that will change the way business is done on the tradeshow floor.”
After launching its Interactive Display Technology division in 2012, Apple Rock Displays introduced several technology products, including the industry’s first interactive touch screen tabletop. The 32-inch tabletop won a Buyers Choice Award at EXHIBITOR2012. Burg expects the updated 46-inch version to generate the same buzz among convention goers this year.
“This technology is intended to convert contacts into qualified leads,” said Burg. “It has the potential to shorten the amount of time it takes to identify good prospects and to get product information into their hands.”
The ADAPT Interactive Countertop uses proprietary software to both push and pull information. It provides a way for a sales rep to collect contact information about the prospect, while it allows the prospect to view the company’s products interactively on the tabletop and then choose information that can be instantly sent to their mobile phone or office email. The technology that drives this countertop is powered by T1 Vision.
In addition to its product introductions, Apple Rock will unveil its new website just prior to the opening of EXHIBITOR2013. The website will highlight the company’s new corporate tagline, “Where Better Ideas are Built.”
“We are painfully strategic about our designs,” said Burg. “We think through every detail of a project before it goes into construction.”
Apple Rock designed its new website for optimum efficiency.
“In many ways, it’s an extension of the mission we set for ourselves 25 years ago,” said Burg. “Lead innovation in the tradeshow industry by giving people access to the information they need most, in the way they expect to find it.”
