Atlanta Convention & Visitors Bureau announced several exciting bookings during the first half of 2016 including Super Bowl LIII at the new Mercedes-Benz Stadium, set to open in 2017. ACVB secured 16 new citywide bookings for future years collectively, representing more than 280,000 hotel room nights with an estimated 245,000 attendees.
Established in 1913, ACVB is the official destination marketing organization for the city and serves to favorably impact Atlanta’s economy through conventions and tourism. A private, not-for-profit organization, ACVB bolsters Atlanta’s $15 billion hospitality industry, which generated nearly 51 million visitors in 2015.
“Atlanta is an ideal city for meeting planners because of our capability to host large-scale events due to our accessibility, infrastructure and amenities,” said Mark Vaughan, executive vice president and chief sales officer, ACVB. “We have great momentum heading into the second half of the year.”
One of the newest bookings, Hannover Fairs USA and Newcom Media USA will bring the inaugural North American Commercial Vehicle show to Georgia World Congress Center in July 2022 with an anticipated booking of more than 19,000 room nights.
“Atlanta is a great destination for the inaugural NACV Show with its accessibility, hotel availability and compact convention corridor,” said Joe Glionna, president, Newcom Media USA. “ACVB’s willingness to work with us from the onset has made for an easy booking experience.”
Additional bookings include:
- The Benevolent and Protective Order of Elks will convene in Atlanta for the first time in 2022 during the Elks National Grand Lodge Convention.
- Atlanta will host Super Bowl LIII in February 2019, marking the third Super Bowl held in the city and the first since Super Bowl XXXIV in 2000. An estimated 92,000 NFL fans are expected to descend upon Atlanta for the AFC vs. NFC showdown.
Visit atlanta.net for more information.