GES delivered a high-impact experience to showcase and debut two new Bell Helicopters. Global Experience Specialists (GES), an exhibition, event and retail marketing services provider,
The tradeshow industry has outpaced the GDP in the first half of 2011. The Center for Exhibition Industry Research (CEIR) has released semiannual data that
I’ll keep my introduction short, as my space is limited this month due to some of the obituaries whose names and/or photos grace the same
John Riddle At ease and knowledgeable on the tradeshow floor, John Riddle is in his element as he speaks with exhibitors and attendees at the
The subpar year that tradeshows experienced in 2010 is quickly becoming an unpleasant memory, rather than a prolonged reality. The 2011 version of many conventions
Welcome back! In today’s class, we will discuss the power and prestige of presenting, also known as speaking, at tradeshows. We have gone over this
In 1971, the landmark television sitcom All In The Family, starring Carroll O’Connor as Archie Bunker, debuted on CBS, Apollo 14 landed on the Moon,
Cause-related marketing, or consumption philanthropy, is the act of supporting a charitable cause while selling a product or service. We all participate in this kind
When life on the show floor gets broken down to the most basic elements, success is really about getting attendees into the booth space, making
This question has come up more than once in recent months around our company. As we have seen a flurry of design opportunities present themselves
Lopez has been training to run his first-ever marathon to support the patients of St. Jude Children’s Research Hospital. During the slow months of the
Day in and day out, I consult with all kinds of employers: entrepreneurs, large and small corporations and associations. I’m now certain of one thing:
