Expect the Unexpected
October 26, 2020
Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that American companies now
Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that American companies now
Where to Find Data & Resources to Compete in the New Tomorrow While COVID-19 has kicked the exhibit industry in the teeth, it shall return.
“Never Let a Good Crisis Go to Waste” —Winston Churchill In 1605 William Shakespeare was surrounded by the plague. As a young boy he was
Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that American companies now
This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing tradeshows in select
Many of the top industry global tradeshows take place in Germany. Every year there are about 150 international tradeshows in which more than 180,000 exhibitors
The International Federation of Exposition & Event Services hosted its annual summit meeting in Athens, Greece in June 26-28. As the “Global Collaboration Network,” IFES
Author’s Note: The second edition of Trade Shows from One Country to the Next was recently released. The guidebook is about international marketing with a focus on
The second edition of Tradeshows from One Country to the Next was recently released. The guide book is about international marketing, with a focus specifically
Design Students Learn about Joule Battery Packs Each year, like the CES show, the ExhibitorLive event features a new product or service that serves to
After 45 years of doing trade show and event stuff, I think back about some of the missteps I have taken along my international journey.
Exhibit industry folk often speak a lot about the exhibits they do at the top shows in the top convention centers in the U.S. With
