The biggest mistake that U.S. companies make when taking their U.S. tradeshow experiences abroad is assuming that their formula for success in the U.S. will
Over the past 30 years, U.S. exhibit industry pioneers have crossed the line of “normal” and pushed to create a new normal within the tradeshow
I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly about the concept of
Tips for Adapting Your U.S. Exhibiting Strategies to the International Stage The biggest mistake that U.S. companies make when taking their U.S. trade show experiences
Five countries account for 64 percent of all major world tradeshow events conducted —Germany, USA, Italy, France, China—per UFI research. The top exhibit suppliers have
Each year, the International Federation of Exhibition + Event Services meets in a different country to share local tradeshow practices, to present relevant global data
It has been said that the meeting and exposition industry in North America contributes nearly $100 billion to the GNP of the economy. Of this
In North America, the convention and meeting industry is said to generate nearly $100 billion to the US economy- ranked #22 in contribution to the
The International Trade Association recently conducted a trade seminar that focused on doing business in Indonesia. The event was held at the Indonesian Trade Center
The Mixed Economy is a US social institution, but the concept is shared by many other free trade countries. The Mixed Economy is a human
By Larry Kulchawik- Past President IFES & EDPA I recently served on a panel discussion with two other expo suppliers from the exhibit industry to
I recently returned from a visit to the Chicago Art Institute, where they were featuring a special showing of a long-lost Dutch art magazine called
