Pat Friedlander began her career in publishing, moving into the tradeshow industry through Giltspur, where she marveled at the complexities of show floor interactions. Over the last 28 years, she has focused on writing, training, and marketing in the healthcare space. Pat remains active in industry associations and enjoys her work with second-generation leaders. With a passion for her career, she shows no interest in retiring anytime soon.
Eight years ago, when Red 7 Media (now Access Intelligence) assumed the association management duties of the Exhibit Designers and Producers Association, Jeff Provost (left)