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Pat Friedlander

Pat Friedlander began her career in publishing, moving into the tradeshow industry through Giltspur, where she marveled at the complexities of show floor interactions. Over the last 22 years, she has focused on writing, training, and marketing in the healthcare space. Pat remains active in industry associations and enjoys her work with second-generation leaders. With a blended family and a passion for her career, she shows no interest in retiring anytime soon.

Sustainability is in Our DNA

“Sustainability is in our DNA at Moss,” says Jason Popp, CEO of Moss. “Our founder, Bill Moss, was an innovator and environmentalist who invented the

FIT Capstone, Live and In Person!

FIT’s Master of Arts in Exhibition and Experience Design is a full-time, hands-on, three-semester 39-credit program completed in 16 months. Encouraging design experiences not only

Tradeshow Strategies: Leads Are Not Enough

If You Don’t Collect and Append Meaningful Data to the Customer Profile, You Jeopardize Your Trade Show Corporate exhibitors inevitably face the “What’s the ROI?”

EDPA Enters a New Era

Eight years ago, when Red 7 Media (now Access Intelligence) assumed the association management duties of the Exhibit Designers and Producers Association, Jeff Provost (left)

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