beMatrix USA, the Atlanta-based U.S. manufacturer of the original “big hole” frame system, is pleased to announce the hiring of Kent Agramonte as the new marketing manager overseeing North America marketing. Agramonte, who previously worked in the association marketing space, brings with him more than a decade of B2B marketing, demand generation and brand management expertise. Agramonte began with beMatrix in October, and quickly began modernizing their marketing and demand-generation efforts.

“We are excited to have Kent on board,” says Tara Ericson, vice president of sales and marketing, beMatrix USA. “He has extensive knowledge of B2B marketing and will be a huge asset to our brand building, lead nurturing and demand generation efforts.”

Prior to joining beMatrix, Agramonte, worked within the association management industry as director of marketing research. In this role, Agramonte oversaw the execution of inbound leads campaigns measuring results in excess of $6 million in annual revenue, and a portfolio of more than 500 association and industry publications across the U.S. and Canada. In his new role, Agramonte will oversee the day-to-day operation of beMatrix’s marketing efforts. This includes their impressive booth designs, popular beAcademy sessions, ongoing client outreach and lead generation efforts.

“I can’t begin to tell you how happy I am to be joining such a well-respected company,” says Agramonte. “We are an innovator and leader in this industry, and I want to bring that same passion for innovation to our marketing efforts.”

beMatrix, b62 is a Tooless, continuously reusable frame system for the exhibit builder, general contractor, and event producer. The system is recognized for its quick and easy construction, with each frame being able to be used as a floor, wall, or ceiling. The system is complete with straight and curved frames, doors, counters, lighting and wall mounting accessories, and accepts both hard panel, fabric infills, and LEDskin integrated video screens. For more info, visit


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