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beMatrix, manufacturer of modular aluminum exhibit systems, invited its top customers–members of the bePartner Program–to a two-day seminar held May 2-3 in their new offices, production, and training facilities of beMatrix USA in Norcross, Georgia. 

The future and distribution of the framework system was discussed in all its facets in an open discussion, coupled with inspiration sessions related to the event and exhibit industry. With the Intercontinental Days, beMatrix tries to respond to the country specific wishes and needs of its bePartners Build. In addition to the presentation of the future plans and innovations of beMatrix, the main intention is to gather feedback from the market, specifically on prototypes, sales and distribution strategies.

“This allows us to focus on the market demand and adapt our product range to the new trends from the various markets”, says CEOs Stefaan Decroos & Edwin Van der Vennet, emphasizing the importance of the Intercontinental Days.

In addition to the debates, there was also plenty of time for networking to stimulate cooperation between all of our global partners. Already seeing great results, Bev Gray from Exhibit Edge in Virginia reports, “We already had one of the countries reach out to us for a project. And we are getting ready to talk to Australia about a job as well. Lots of good information. Keep it coming!”

For the networking events, the bePartners went downtown to the Sun Dial Restaurant for dinner with a 360-degree view of the Atlanta skyline for the only company with a true 360-degree System. The bePartners were on the front lines the next night to support the Atlanta Braves during a–first time attending for many–baseball game.

Nigel Targett from Symbiosis in London confirms: “I didn’t know what to expect but was pleasantly surprised–As the event had the perfect mix of social and business components. I came away feeling proud to be part of this network with people I feel we can work with over the coming years.

beMatrix, headquartered in Roeselare, Belgium, with production facilities in Roeselare, Norcross, Georgia, and Hangzhou, China and sales and distribution offices in 61 countries, manufactures a Tooless, reusable frame system for the exhibit builder, general contractor and event producer industries. The same aluminum frame accepts both hard panel and fabric infi­lls. Combining its new 360° Design initiative and Tooless approach, The System is recognized for its quick and easy construction of walls, ceilings, and doors. Used worldwide for exhibits, events, pop-up venues and displays, The System is complete with straight and curved frames, doors, counters, lighting and wall mounting accessories. The System is considered environmentally sustainable, providing endless reusability as the same aluminum frames are continuously recon­figured and redesigned into new structures. The beMatrix factories support complete sustainability by recycling 100% of all waste created during the fabrication process. For more info, visit www.beMatrix.us or download beMatrix Company Brochure.

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