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GES, a global full-service provider for live events, announced its expansion of strategic services for North American clients and prospects and is strengthening its team with the addition of Ben Olson as vice president of experiential engagement and Ann Marie Burke as director of experiential engagement.

Olson was most recently vice president, managing director of Magnify, the creative agency at mg, where he led the marketing strategy, digital, and 2D and 3D design teams. Olson has deep agency, creative and experiential marketing experience and has collaborated with clients in a variety of key industries to create and deliver a wide range of immersive brand activations.

Burke joins from mg’s internal creative agency where she was director of experiential strategy, leading the strategy team in the development of integrated engagement and marketing solutions.

“We are thrilled to have Ben and Ann Marie join our talented team and further enhance our strategic marketing and engagement capabilities,” says GES Executive Vice President Vin Saia. “Ben and Ann Marie will further strengthen GES’ ability to deliver integrated attendee experiences across the pre, at and post-show spectrum, as well as enhance our ability to develop and execute thematic direction, messaging and content creation. Additionally, they will both play key roles in bringing our immersive, experiential vision to life for our current and future clients.”

Saia believes that by expanding its strategic service offerings, investing and strengthening teams across the company, GES continues to increase value to clients, accelerate revenue growth and propel the brand’s global footprint.

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services and event accommodations—all with an unrivaled global reach. GES partners with leading shows brands, including Pfizer, Merck, Bell, Spring Fair Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, and Canadian International Auto Show. GES’ National Servicenter has been recognized with certification under the J.D. Power and Associates Certified Call Center Program for the tenth year in a row, and for the ninth year in a row, Ad Age has named GES as one of the Nation’s Largest Experiential/Event Marketing Agency Networks. For more info, visit www.ges.com.

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