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Billie Jo Poufcas Named GES Account Director

GES, a global experiential marketing partner to many of the world’s leading brands, is excited to announce Billie Jo Poufcas as account director.

Billie Jo will lead an account team focused on managing large program healthcare accounts that offer best-in-class experiential marketing solutions to GES’ healthcare client base. With the addition of Billie Jo’s expertise, the GES healthcare team will continue to leverage and grow its unparalleled offerings in healthcare experiential marketing and strategic program management.

Billie Jo brings more than 15 years of leadership, strategy and healthcare program management experience to GES. Her strong background in medical congress planning and account management brings a proactive and innovative approach to HCP engagement strategy. Most recently, she served as account director for 3D Exhibits and Matrex Exhibits where she provided day-to-day strategic management for healthcare program accounts.

“Billie Jo is passionate about bringing out the best in her account and client teams,” said Terry Campanaro, SVP of GES. “We are fortunate to have her join us in this role knowing that our clients will benefit from her commitment to providing superior customer service and exceptional experiential solutions.”

With a legacy spanning more than 90 years, GES is a global live events company providing exhibition services, brand experiences, and live event venue services throughout the U.S., Canada, Europe, and the Middle East. Our comprehensive suite of award-winning services brings client visions to life by creating immersive brand experiences and producing impactful events that connect audiences and drive business success. For more info, visit GES.com.

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