Corporate event professionals have a mandate to combine deep knowledge of in-person event strategy with the opportunities presented by digital tools and capabilities. In the new book EVENT SUCCESS: Maximizing The Business Impact Of In-Person, Virtual, And Hybrid Experiences, Alon Alroy, Eran Ben-Shushan and Boaz Katz, co-founders of Bizzabo, the event experience operating system, reveal how to create immersive, connected and personalized human experiences with leading-edge technology, skills, and processes.
EVENT SUCCESS covers:
- Challenges and return on event (RoE) opportunities associated with virtual events
- Measuring RoE in the post-Covid era
- Identifying the four steps of event data maturity
- Audience engagement in a hybrid era
- Choosing a technology vendor
The events industry is rapidly transforming itself. From their own experiences and from speaking to hundreds of event professionals, Alroy, Ben-Shushan and Katz provide ideas, insights and examples around the four problems they call the Event Impact Gap:
- Data Customer and event data are either missing or captured in isolation so it’s hard to measure progress toward business outcomes.
- Audience Engagement Event leaders do not have the tools or frameworks to truly connect with audiences. As a result, audiences remain siloed and not truly present.
- People and Process Event professionals find it challenging to stay up-to-date with the operating know-how and the concierge-level service needed in the evolving event landscape.
- Technology The available tools are neither intuitive nor truly flexible, preventing event leaders from being able to design unique experiences in a hybrid world.
These critical problems have been underscored by the opportunities and challenges of the hybrid era where brands, enterprises, and non-profits depend on event professionals to create personalized, multi-channel experiences that deliver measurable results, regardless of the attendees’ location.
