Merger of Award-Winning New England Trade Show, Marketing and Millwork Firms Intends to Help Their Clients Manage Their Brands in the Most Complete Way Possible.
Award-winning trade show exhibit firm, BlueHive Exhibits, announces that it will be centralizing its three service lines under a new entity, the BlueHive Group as of June 5. Each of the component companies, BlueHive Exhibits, Paris Marketing and Continental Woodcraft, will retain their identities within the new structure and will continue operations at the Group’s headquarters in Worcester, Mass.
The decision to consolidate the services was a proactive response in recognition of the increasing pressure that companies face in connecting audiences with their brands in the most complete way possible. A recent study on digital marketing trends reported that by 2020, customer experience is going to overtake price and product as the key brand differentiator. The majority of companies surveyed also reported that they plan to invest nearly a quarter of their marketing budgets in developing more holistic, end-to-end customer experiences.
In the BlueHive Group, professionals can now gain access to complete marketing, event and architectural millwork solutions that can help them accurately measure the value of their spend in a single, collaborative space.
“The goal of the BlueHive Group is to provide consistent and seamless support for our clients,” explains BlueHive Group President Paul Hanlon. “By having three, independently run companies sharing and collaborating on their individual services, we can offer complete marketing solutions from physical to digital, all under one roof.”
While the concept had been in the works for the past 18 months, the decision to move forward was greatly influenced by the acquisition of Paris Marketing in the fall of 2017.
“This announcement marks an exciting shift in perception for our entire organization” says Lisa Woodford, vice president of brand strategy for Paris Marketing. “Internally we work together under one roof. Yet, externally we are largely viewed as independent entities with no cross-over. I think we all recognized this was restricting our collective ability to help clients and audiences completely understand and appreciate the unlimited possibilities and value that this model offers. It’s very powerful.”
The model also allows for growth and further strategic acquisitions. Prior to the merger with Paris Marketing, Hanlon had acquired Continental Woodcraft, an artisan custom millwork firm, in May 2009. As with Paris, Hanlon identified that Continental would complement the company’s tradeshow capabilities.
“The synergy between the two organizations afforded us the opportunity to serve a broader range and volume of clients,” explains Hanlon, while Jack Hally, executive vice president, BlueHive, adds that, “this acquisition strengthened our presence in key vertical markets and expanded our capabilities to offer complimentary deliverables to a wider audience.”
Three companies under one roof. From show-stopping exhibit designs and digital marketing campaigns, to custom-branded office environments, the BlueHive Group helps key audiences experience brands by connecting them in the most complete ways possible.
The BlueHive Group is home to three individual companies working together with a singular purpose: to help their clients thrive. Their dynamic approach to marketing brings tradeshow design and build, full-service marketing, and architectural millwork all under one roof. This not only provides brands with consistency at every stage in the process, but also allows companies to maximize the effect of their messaging by impacting key audiences in every possible way. For more info, visit www.bluehivegroup.com.
