Agency to Highlight UK Innovation and Culture on the Global Stage at Osaka Expo 2025
by Mark Hebert, Exhibit City News
Bray Leino Events, a leading international events and experience agency, has been awarded the contract by the UK’s Department for Business and Trade (DBT) to oversee all activities at the UK’s custom-built pavilion during Expo 2025 in Osaka, Japan. This selection follows a competitive tender process and underscores the agency’s longstanding reputation for delivering large-scale, complex live events globally.
Key Responsibilities at Expo 2025
The UK pavilion, currently under construction on the 155-hectare site at Yumeshima Island, will serve as a showcase of UK culture, business, education, and sports during the six-month Expo. Bray Leino Events will manage and deliver a full meetings and events program, oversee retail operations, and ensure smooth staffing and logistical support. In collaboration with renowned restaurant group Mosimann’s, the pavilion will also feature a dedicated restaurant and bar service, offering visitors a taste of UK cuisine.
Quotes from Leadership
“It’s an honour to be selected to deliver the UK’s Expo 2025 Osaka activity,” said Luke Brown, Managing Director of Bray Leino Events. “Our focus now is to deliver a benchmark for creativity and execution on the world stage—a celebration of all the things that make the UK great.”
CEO Kate Cox added, “The Bray Leino Events team continues to go from strength to strength. Our agency is already a trusted and proven public sector partner for large-scale international events. Expo is another chance to demonstrate that quality and professionalism. We look forward to making this Expo live long in people’s memory.”
About Bray Leino Events
For over 40 years, Bray Leino Events has specialized in crafting large-scale, impactful live events, exhibitions, conferences, and corporate galas across the globe. With offices in the UK, Singapore, Shanghai, Kuala Lumpur, and Chicago, the agency manages over 300 events annually. Sustainability is a core value, with an ambitious strategy to achieve zero net emissions and zero waste across all projects by 2050.
Bray Leino Events is part of MISSION, a group of digital marketing and communications agencies with 1,100 employees across 27 locations worldwide. MISSION combines its diverse expertise to deliver real business growth and innovation for some of the world’s biggest brands.
Looking Forward to Expo 2025
Expo 2025 Osaka is set to open on April 13, 2025, with participation from 160 nations and an expected attendance of over 28 million visitors. The UK pavilion aims to provide a global platform for UK businesses to showcase their products and services, further strengthening the UK’s international presence.
For more information on Bray Leino Events and their role at Expo 2025, visit Bray Leino Events.
