Reed Travel Exhibitions (RTE) has announced that its specialist corporate travel exhibition, Business Travel Market (BTM), will be co-located alongside World Travel Market (WTM), a global event for the travel industry, in 2013.
World Travel Market 2013 will take place at ExCeL in London from Nov. 4-7, 2013. The fifth edition of BTM remains a two day event with a pan-European Hosted Buyer Program and takes place on Nov. 6-7, 2013, the final two days of WTM.
“Following RTE’s acquisition of BTM last year, it was always planned to put it alongside our flagship travel event, WTM,” said Richard Mortimore, managing director, Reed Travel Exhibitions. “Our demographic data clearly shows that over 17,000 visitors to WTM reflect companies that have an involvement in business travel, so it is pleasing that we can now offer this specialist event at ExCeL for the last two days of WTM.”
“We are excited by the business opportunities the co-location with WTM gives our clients, but the good news doesn’t end there,” said Paul Robin, exhibition director, BTM. “We are continuing to invest and build on the success of BTM’s high quality Hosted Buyer Program: the first in the corporate travel sector. We are also launching a series of invitation-only industry dinners throughout the year as well as a brand new BTM Knowledge Conference in June in London. This creates many more touch points for our clients with the market throughout the year; all leading to the main event in November.”
The move improves the offering for exhibitors and visitors for both events and demonstrates RTE’s continued commitment to deliver new business opportunities for its stakeholders.
“BTM co-locating with WTM in 2013 cements WTM’s position as the travel industry’s leading industry event by improving the offering for both the exhibitors and visitors for both events,” said Fiona Jeffrey, chairman, World Travel Market. “There is already significant synergy between BTM, Travel Technology and Global Village at WTM. WTM will benefit from the high quality airline, hotel and business travel providers BTM attracts. It also complements very well WTM’s established Business Day on Thursday…and will strengthen this part of our program.”
