Case Study: Hill & Partners designs Stanley Tools’ booth

Stanley Tools booth

Hill & Partners, Inc., a full-service tradeshow exhibit design firm, recently partnered with Stanley Tools to premier a new custom rental booth at True Value Spring Market 2011, held January 31 to February 1 at the Orange County Convention Center in Orlando, Fla.
Stanley Tools, a 165-year old brand of Stanley Black & Decker, is a worldwide supplier of tools and engineered solutions for professional, industrial, woodworking, construction and do-it-yourself use.


Hill & Partners collaborated with the long-time client to deliver a brand-infused environment with a 20 by 40-foot custom rental that created a micro-store environment, effectively featuring a variety of Stanley and Stanley-Bostitch hand and pneumatic tools.

The tradeshow, which was open to all True Value store owners, also served to debut a new carbide blade line. Attendees were welcomed to the booth by a large reception area that provided an inviting space for True Value store owners to learn about the carbide blade line and other products.

The booth encompassed four 16-foot-high columns surrounding a diverse display of Stanley Tools. The columns supported two overhead fabric canopies at varying levels on which corporate branding headers were displayed.

“We’re pleased to have had the opportunity to bring Stanley Tools to True Value Spring Market 2011 with a high visibility booth that showcased the company’s brand and extensive product line,” said Michael McMahon, president and CEO of Hill & Partners. “The use of color and the overall design configuration worked seamlessly together to create an environment that established instant association with the Stanley® product brand.”

A hardware store environment was created by incorporating silver accents and industry-germane elements, including workshop light fixtures. Diagonal black and yellow stripes on the perimeters of the columns provided additional dimension and introduced a construction zone look and feel to the exhibit.

Oversized black and white imagery displayed throughout the booth illustrated a variety of Stanley and Stanley-Bostitch products in use. The color accents gave appeal to the highly-trafficked booth, yet the exhibit remained true to the widely recognized branding.