The workforce that has filled convention centers for decades is changing in size and composition. And that has significant implications for the event industry & billions being invested in convention infrastructure.
More events today stretch across multiple buildings and city blocks. It’s exciting growth, but it also adds a challenge: how to keep the brand experience consistent when every venue looks and feels different.
by Clemente Guillen After more than two decades in this business, from the controlled chaos of COMDEX to the massive scale of ConExpo, I’ve learned
(Image provided by Real Communications. Pegasus Solar at RE – experiential touch point) The Case for Experiential Exhibiting by Mike Silver, Managing Director and US
submitted by Jani le Roux, on behalf on Booth Exhibits In today’s dynamic exhibition landscape, simply having a presence is no longer enough. Attendees at
by Glenn Hansen I have spent 15 years in sustainability, writing standards for governments and associations, certifying companies to various sustainability standards, measuring event carbon
By Joe Houle, Experiential Marketer It’s all about sales! As an experienced salesperson in the experiential marketing world, I have the pleasure of being
By Joe Houle, Experiential Marketer In an era where digital communication reigns supreme, the importance of face-to-face selling might seem diminished. With the advent
(Image of a bustling crowd at the CES Trade Show, capturing the energy and networking potential of one of the industry’s most significant events. Image
(John Holt, AV Drop Production Manager at Drape Kings, demonstrates the versatility of the Pipe & Drape Car Pack to attendees at the 2024 InfoComm
by Shannon Licygiewicz, CEM, Albany Capital Center (ACC) The hospitality industry has always thrived through innovation and forward thinking. At its core, meetings and
How to Make an Impact While Reducing Your Carbon Footprint by Carter Dunham, VP, Sales & Business Development, Association & Exhibits, PRG Sustainability, while
