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Industry Profiles

Women in Exhibitions

by Maddie Ogren Women in Exhibitions (WIE) was founded in 2002 to promote education, information, and networking opportunities among women in the event and experiential

Let’s Get Phygital

To say the tradeshow industry is in the midst of a tech revolution would be an understatement. The technology available to exhibitors to provide memorable

What does Omnichannel have to do with Fred Kitzing

by Chris Kappes                                                    Every industry has pioneers. Consider contemporaries Elon Musk, Mark Zuckerberg, Reed Hastings, Jeff Bezos, and their impact on

WHEN TAKING RISKS PAYS OFF

by Pat Friedlander   When Matt Andrews, Highmark’s senior vice president, and I sat down to talk about CONEXPO-CON/ AGG, he mentioned that he was

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